Shopper Marketing - October 2017 - 150

The Guide to Retailer & Shopper Insights * 2017

ADVERTISEMENT

INMAR.COM

ENGAGE SHOPPERS.
PERSONALIZE PROMOTIONS.
Inmar's ability to match content to audience based on actual purchase
behavior gives brands and retailers a competitive advantage in a marketplace
where shoppers demand relevant, personalized engagement. Leveraging
Inmar's shopper research, advanced analytics and access to POS transaction
data for millions of households, brands and retailers can gain a deeper
understanding of shopper behavior and use it to develop optimized
campaigns and offers that drive results.

INFLUENCE SHOPPERS.
SHAPE THE PATH-TO-PURCHASE.
The organic content and authentic voice of the Collective Bias influencer
community is the kind of messaging that today's shoppers embrace.
The immersive experiences created by Collective Bias's content-rich
campaigns inform and affect consumer decisions all along the path-topurchase. With the option to connect promotions to these campaigns,
marketers have a turnkey strategy for advancing brand objectives at
every stage of the shopper journey.

ACTIVATE SHOPPERS.
DRIVE SALES.
With an expansive, nationwide digital promotion network, Inmar enables
brands to activate shoppers on a national, regional or retailer-specific basis.
Through Inmar's innovative technology and proprietary platforms, brands
can directly engage millions of shoppers online and via mobile channels with
personalized, sales-driving offers. Inmar's load-to-card and print-at-home
promotion solutions provide marketers with flexible, customizable options
for propelling shoppers to action while optimizing promotion spend.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

We are an industry innovator with more than 36
years' experience providing clients with actionable
shopper insights, advanced campaign analytics and
comprehensive, data-driven promotion solutions
that enable superior shopper engagement both
pre-shop and in-store.

Inmar has the most robust promotions platform in the
marketplace - representing a single, strategic resource
for brands and retailers to create, execute, and assess
holistic, omni-channel promotions.

Roy Simrell, President and
Chief Client Officer

Our offerings include:

Bill Sussman, President, Collective Bias
and SVP, Inmar

EXPERTISE

* Shopper Analytics

We are expert at helping brands and retailers grow
share and drive revenue by enabling true 1:1 shopper
engagement through data-driven insights that deliver
targeted, equity-building content matched with
motivating promotional offers.

* Digital Promotions
* Retail Analytics
* Rebates
* Trade Promotions
* Promotion Analytics
* Influencer Promotions
* Coupon Processing and Settlement

John Ross, President,
Promotion Network

Jim Hertel, Senior Vice-President, Willard Bishop,
an Inmar Analytics company

CONTACT
Lari Harding, Vice President, Product Marketing
336.770.3504


http://www.INMAR.COM

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
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