Shopper Marketing - October 2017 - 148

The Guide to Retailer & Shopper Insights * 2017

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INCONTEXTSOLUTIONS.COM

VR AND RETAIL'S EVOLUTION TOWARD INNOVATION
As shopper trends shift and more people get everyday items delivered to their doors,
the role of brick and mortar retailers-and the brands whose products reside there-
is evolving. People need a reason to go into a store, and it's not to be overwhelmed
with confusing shelves and long lines. They need an engaging experience.
But it can be difficult for brands, not to mention expensive and risky, to learn what
in-store changes will move the needle. That's why virtual reality is quickly being
adopted by forward-thinking companies as a cutting-edge solution.
VR simulations offer a way to ideate and evaluate new concepts before executing
them in the real world-eliminating risk and setting your brand up for success. With
our cloud-based VR simulations platform, ShopperMX™, along with our custom research
offerings, we help customers make better decisions at retail by allowing them to:
* Visualize ideas in a hyper-realistic
store
* Collaborate with anyone, anywhere
* Modify concepts on the fly
* Test with real shoppers for
valuable insights
* Evaluate with predictive models

* Immerse stake holders within a
virtual environment for deeper
understanding and optimal
collaboration
* Activate go-to-market plans
effectively and efficiently

WHAT SETS US APART
With our ShopperMX™ enterprise VR platform and our custom virtual
research offerings, InContext provides the most groundbreaking and innovative
VR solutions for retail. Through revolutionary technology and best-in-class
customer support, we give retailers and manufacturers a unique perspective on
today's shopper, while saving them time and money-and arming them with the
tools they need to evolve with the changing retail landscape.
A few of our one-of-a-kind VR solutions include:
* ShopperMX™ Indicators - Rapid retail concept evaluation tools that
deliver behavioral and attitudinal shopper data within weeks.

WINNING WITH SHOPPERMX™
A manufacturer wanted to identify the optimal shelf
arrangement for a product. Three different shelving
strategies-ribboning, vertical blocks and horizontal blocks-
were being used in varying degrees across retail partners,
and our client wanted to learn the best POG and move to
implement this best practice across all retail partners.
ShopperMX™ Approach
The client created each arrangement in ShopperMX™ and
then tested them with ShopperMX™ Indicators. They ran a
generic store Shelf Indicator to capture results relevant for all
accounts and then subsequent Indicators to validate results
specific to key retail partners.
Customer ROI
The Indicator tests revealed significant results: horizontal
blocks delivered a 14% lift over the other strategies.
Establishing horizontal blocks as a best practice across
retailers meant a $40 million growth potential for the brand.

* ShopperMX™ HIVE - Concepts created in ShopperMX™ can be
experienced in an immersive VR headset, delivering an unsurpassed
in-store perspective.
* Shopper Decision Trees - Using VR simulations we collect respondentlevel purchase data and attitudinal data from the moment after
purchase, for true product substitutability insights and walk rates.

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

KEY EXECUTIVES

InContext Solutions is propelling the retail industry into
the future through the use of virtual reality simulations.
Our cloud-based enterprise VR platform, ShopperMX™,
allows manufacturers and retailers to visualize, evaluate and
present new in-store concepts virtually-on budget, and
faster than ever before.

ShopperMX™-our enterprise, cloud-based virtual
reality platform-powers the following solutions for
faster, smarter, more profitable business decisions:

Mark Hardy, CEO

* Retail Simulations - Create and modify new instore experiences with virtual reality simulations.

Rich Scamehorn, Chief Research Officer
& Co-Founder

EXPERTISE
The experienced teams at InContext stay two steps
ahead of industry trends, so our clients have access to the
most up-to-date and invaluable VR solutions for retail.
Manufacturers and retailers can confidently, seamlessly,
and more affordably bring winning ideas to market.

MAJOR CLIENTS
*
*
*
*
*

Walgreens
Walmart
Kellogg's
Smucker's
Coca-Cola

*
*
*
*
*

Anheuser-Busch
Pfizer
Home Depot
Johnson & Johnson
Starbucks

* Shopper Intelligence - Discover crucial shopper
insights by testing your retail concepts in virtual
reality-before you invest.
* In-Store Activation Tools - Gain buy-in and
activate your new concepts to win at retail.

INDUSTRIES SERVED
* Retail

* Retail Fixtures

* Consumer Packaged
Goods (CPG)

* Home Improvement

* Office Supply
* Consumer Electronics

* Quick Service
Restaurants (QSR)

* Pet Supply

* Higher Education

* Advertising Agencies

Tracey Wiedmeyer, Chief Technology
Officer & Co-Founder

Derick Goodman, Group VP, Solutions

CONTACT
Patrick Niersbach
Senior Director, Marketing
Patrick.niersbach@incontextsolutions.com
312.583.7786


http://www.INCONTEXTSOLUTIONS.COM

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
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