Shopper Marketing - October 2017 - 146

The Guide to Retailer & Shopper Insights * 2017

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OUR CAPABILITIES
We are GfK. We turn market and user experience research into smart business decisions.

WHAT MAKES US DIFFERENT
Digital meets bricks - We focus on the converging worlds of
digital, mobile, and bricks-and-mortar, with deep insights from the
shopper perspective.
Breadth of resources - From custom studies to the GfK FutureBuy
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covered.
Depth of experience - Our team members have exceptional
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AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

CONTACT

GfK is the trusted source of relevant market and
consumer information that enables its clients to
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By using innovative technologies and data sciences,
GfK turns big data into smart data, enabling its
clients to improve their competitive edge and enrich
consumers' experiences and choices.

* Shopper Segmentation: Identifying unique
attitudes, belief and behaviors to pinpoint your
most important shopper

David Albert
Managing Director, Shopper, GfK
david.albert@gfk.com
973.599.3564

EXPERTISE
We think about your business issue first by blending
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insights to your business needs & opportunities.
With an unsurpassed methodology kit and a passion
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* Path to Purchase: Detecting triggers, touchpoints,
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* Controlled Store Testing: Testing in real store
environments and building turnkey execution
from testing plan to analytics
* Optimal Retail Execution: Delivering a shoppercentric shopping experience with the right
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* Consumer Goods &
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Joe Beier
Executive Vice President, Shopper, GfK
joe.beier@gfk.com
203.571.1443
Neal Heffernan
Executive Vice President, Shopper, GfK
neal.heffernan@gfk.com
513.766.7309
Susan Stacey
Senior Vice President, Shopper, GfK
susan.stacey@gfk.com
610.331.1418


http://www.GFK.COM

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
Shopper Marketing - October 2017 - 12
Shopper Marketing - October 2017 - 13
Shopper Marketing - October 2017 - 14
Shopper Marketing - October 2017 - 15
Shopper Marketing - October 2017 - 16
Shopper Marketing - October 2017 - 17
Shopper Marketing - October 2017 - 18
Shopper Marketing - October 2017 - 19
Shopper Marketing - October 2017 - 20
Shopper Marketing - October 2017 - 21
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Shopper Marketing - October 2017 - 27
Shopper Marketing - October 2017 - 28
Shopper Marketing - October 2017 - 29
Shopper Marketing - October 2017 - 30
Shopper Marketing - October 2017 - 31
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Shopper Marketing - October 2017 - 37
Shopper Marketing - October 2017 - 38
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Shopper Marketing - October 2017 - 40
Shopper Marketing - October 2017 - 41
Shopper Marketing - October 2017 - 42
Shopper Marketing - October 2017 - 43
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Shopper Marketing - October 2017 - 55
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Shopper Marketing - October 2017 - 170
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
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