Shopper Marketing - October 2017 - 144

The Guide to Retailer & Shopper Insights * 2017

ADVERTISEMENT

EXPLORERRESEARCH.COM

WHAT MAKES US DIFFERENT
Behavioral Expertise: Explorer is the leading behavioral
research company with over one million shopper
observations and extensive behavioral expertise for
packaging, planogram and store of the future initiatives.
Leading Edge Shopper Labs: Explorer has the largest tech
enabled shopper labs in the U.S. and can accommodate a
60 foot run of product. Our labs are equipped with focus
group facilities, team rooms and Virtual Reality to recreate
any in-situation environment.
Life-Size Virtual Reality with Eye Tracking: Immerse respondents in life-size virtual environments to measure real behavior. Real shopping
behavior cannot be measured on a computer screen. Eye tracking measures what respondents are viewing and engaging with in the environment.
Integrated Research: We customize the approach for your study and combine traditional research with Neuro/biometric tools to uncover
subconscious drivers.

DELIVERING RESULTS FOR OUR CLIENTS
We can help optimize packaging and shopper initiatives (planograms, section layout, aisle/store
reinvention, store design and signage testing). Find out how leading CPG companies and retailers
have worked with Explorer to optimize:
* Aisle Reinvention: A major CPG company in conjunction with a leading retailer launched an
aisle reinvention resulting in 5% improvement in sales.
* Package Testing: A snack company launched a new package that increased brand sales by 7%.
* Planogram Design: A leading CPG developed planogram principles that resulted in 3%
category lift.
* Signage Development: A retailer optimized the placement and design of their signs resulting
in improved viewing and recall.
* Flyer Layout: A major retailer redesigned their flyer resulting in increased engagement and
conversion.
"Explorer Research are innovative, and cutting-edge research professionals. This company has had a
major influence on our organization. We have begun to blend traditional methods, such as qualitative and
quantitative, with more advanced Neuroscience and Biometrics. We are seeing a change in the quality of
our recommendations, and ultimately positive changes in our sales."
Director Shopper Insights
Consumer Packaged Good Company

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

Explorer Research is an award winning provider of
integrated research specializing in packaging and
shopper research. We bring proven methods and
cutting-edge technologies to solve real-world problems.
We test "in situation" using eye tracking, Virtual Reality,
EEG and facial coding.

* Packaging Research

EXPERTISE
Explorer Research are experts in blending traditional
research with neuro and biometric approaches. We
are behavioral researchers specializing in shopper and
packaging research. Explorer has the largest state of the
art shopper labs including virtual reality with eye tracking.

INDUSTRIES SERVED
* Consumer Packaged
Goods
* Retail
* Quick Service
Restaurants

*
*
*
*
*

Consumer Electronics
Office Supply
Home Improvement
Auto
Financial Services

* Store/Aisle of the
Future Research
* Shopper Behavior
Research

HEADQUARTERS
720 East Butterfield Road
Suite 110
Lombard, IL 60148
855.251.5434

KEY EXECUTIVES

* Path to Purchase
Research

Marc Inkol, President

* Planogram Research

Chris Whitaker, Partner

* Signage and Menu
Board Research

Anne Stephenson, Partner
Mike Moussallem, Vice President

CONTACT
Anne Stephenson Partner
astephenson@explorerresearch.com
Chris Whitaker Partner
cwhitaker@explorerresearch.com
855.251.5434


http://www.EXPLORERRESEARCH.COM

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
Shopper Marketing - October 2017 - 12
Shopper Marketing - October 2017 - 13
Shopper Marketing - October 2017 - 14
Shopper Marketing - October 2017 - 15
Shopper Marketing - October 2017 - 16
Shopper Marketing - October 2017 - 17
Shopper Marketing - October 2017 - 18
Shopper Marketing - October 2017 - 19
Shopper Marketing - October 2017 - 20
Shopper Marketing - October 2017 - 21
Shopper Marketing - October 2017 - 22
Shopper Marketing - October 2017 - 23
Shopper Marketing - October 2017 - 24
Shopper Marketing - October 2017 - 25
Shopper Marketing - October 2017 - 26
Shopper Marketing - October 2017 - 27
Shopper Marketing - October 2017 - 28
Shopper Marketing - October 2017 - 29
Shopper Marketing - October 2017 - 30
Shopper Marketing - October 2017 - 31
Shopper Marketing - October 2017 - 32
Shopper Marketing - October 2017 - 33
Shopper Marketing - October 2017 - 34
Shopper Marketing - October 2017 - 35
Shopper Marketing - October 2017 - 36
Shopper Marketing - October 2017 - 37
Shopper Marketing - October 2017 - 38
Shopper Marketing - October 2017 - 39
Shopper Marketing - October 2017 - 40
Shopper Marketing - October 2017 - 41
Shopper Marketing - October 2017 - 42
Shopper Marketing - October 2017 - 43
Shopper Marketing - October 2017 - 44
Shopper Marketing - October 2017 - 45
Shopper Marketing - October 2017 - 46
Shopper Marketing - October 2017 - 47
Shopper Marketing - October 2017 - 48
Shopper Marketing - October 2017 - 49
Shopper Marketing - October 2017 - 50
Shopper Marketing - October 2017 - 51
Shopper Marketing - October 2017 - 52
Shopper Marketing - October 2017 - 53
Shopper Marketing - October 2017 - 54
Shopper Marketing - October 2017 - 55
Shopper Marketing - October 2017 - 56
Shopper Marketing - October 2017 - 57
Shopper Marketing - October 2017 - 58
Shopper Marketing - October 2017 - 59
Shopper Marketing - October 2017 - 60
Shopper Marketing - October 2017 - 61
Shopper Marketing - October 2017 - 62
Shopper Marketing - October 2017 - 63
Shopper Marketing - October 2017 - 64
Shopper Marketing - October 2017 - 65
Shopper Marketing - October 2017 - 66
Shopper Marketing - October 2017 - 67
Shopper Marketing - October 2017 - 68
Shopper Marketing - October 2017 - 69
Shopper Marketing - October 2017 - 70
Shopper Marketing - October 2017 - 71
Shopper Marketing - October 2017 - 72
Shopper Marketing - October 2017 - 73
Shopper Marketing - October 2017 - 74
Shopper Marketing - October 2017 - 75
Shopper Marketing - October 2017 - 76
Shopper Marketing - October 2017 - 77
Shopper Marketing - October 2017 - 78
Shopper Marketing - October 2017 - 79
Shopper Marketing - October 2017 - 80
Shopper Marketing - October 2017 - 81
Shopper Marketing - October 2017 - 82
Shopper Marketing - October 2017 - 83
Shopper Marketing - October 2017 - 84
Shopper Marketing - October 2017 - 85
Shopper Marketing - October 2017 - 86
Shopper Marketing - October 2017 - 87
Shopper Marketing - October 2017 - 88
Shopper Marketing - October 2017 - 89
Shopper Marketing - October 2017 - 90
Shopper Marketing - October 2017 - 91
Shopper Marketing - October 2017 - 92
Shopper Marketing - October 2017 - 93
Shopper Marketing - October 2017 - 94
Shopper Marketing - October 2017 - 95
Shopper Marketing - October 2017 - 96
Shopper Marketing - October 2017 - 97
Shopper Marketing - October 2017 - 98
Shopper Marketing - October 2017 - 99
Shopper Marketing - October 2017 - 100
Shopper Marketing - October 2017 - 101
Shopper Marketing - October 2017 - 102
Shopper Marketing - October 2017 - 103
Shopper Marketing - October 2017 - 104
Shopper Marketing - October 2017 - 105
Shopper Marketing - October 2017 - 106
Shopper Marketing - October 2017 - 107
Shopper Marketing - October 2017 - 108
Shopper Marketing - October 2017 - 109
Shopper Marketing - October 2017 - 110
Shopper Marketing - October 2017 - 111
Shopper Marketing - October 2017 - 112
Shopper Marketing - October 2017 - 113
Shopper Marketing - October 2017 - 114
Shopper Marketing - October 2017 - 115
Shopper Marketing - October 2017 - 116
Shopper Marketing - October 2017 - 117
Shopper Marketing - October 2017 - 118
Shopper Marketing - October 2017 - 119
Shopper Marketing - October 2017 - 120
Shopper Marketing - October 2017 - 121
Shopper Marketing - October 2017 - 122
Shopper Marketing - October 2017 - 123
Shopper Marketing - October 2017 - 124
Shopper Marketing - October 2017 - 125
Shopper Marketing - October 2017 - 126
Shopper Marketing - October 2017 - 127
Shopper Marketing - October 2017 - 128
Shopper Marketing - October 2017 - 129
Shopper Marketing - October 2017 - 130
Shopper Marketing - October 2017 - 131
Shopper Marketing - October 2017 - 132
Shopper Marketing - October 2017 - 133
Shopper Marketing - October 2017 - 134
Shopper Marketing - October 2017 - 135
Shopper Marketing - October 2017 - 136
Shopper Marketing - October 2017 - 137
Shopper Marketing - October 2017 - 138
Shopper Marketing - October 2017 - 139
Shopper Marketing - October 2017 - 140
Shopper Marketing - October 2017 - 141
Shopper Marketing - October 2017 - 142
Shopper Marketing - October 2017 - 143
Shopper Marketing - October 2017 - 144
Shopper Marketing - October 2017 - 145
Shopper Marketing - October 2017 - 146
Shopper Marketing - October 2017 - 147
Shopper Marketing - October 2017 - 148
Shopper Marketing - October 2017 - 149
Shopper Marketing - October 2017 - 150
Shopper Marketing - October 2017 - 151
Shopper Marketing - October 2017 - 152
Shopper Marketing - October 2017 - 153
Shopper Marketing - October 2017 - 154
Shopper Marketing - October 2017 - 155
Shopper Marketing - October 2017 - 156
Shopper Marketing - October 2017 - 157
Shopper Marketing - October 2017 - 158
Shopper Marketing - October 2017 - 159
Shopper Marketing - October 2017 - 160
Shopper Marketing - October 2017 - 161
Shopper Marketing - October 2017 - 162
Shopper Marketing - October 2017 - 163
Shopper Marketing - October 2017 - 164
Shopper Marketing - October 2017 - 165
Shopper Marketing - October 2017 - 166
Shopper Marketing - October 2017 - 167
Shopper Marketing - October 2017 - 168
Shopper Marketing - October 2017 - 169
Shopper Marketing - October 2017 - 170
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201903
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201902
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201901
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201812
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201811
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201810
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201809
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201808
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201807
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201806
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201805
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201804
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201803
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201802
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201801
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201712
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201711
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201710
http://digital.shoppermarketingmag.com/nxtbooks/ensembleiq/sm_201709
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com