Shopper Marketing - October 2017 - 142

The Guide to Retailer & Shopper Insights * 2017

ADVERTISEMENT

CATALINA.COM

OUR PHILOSOPHY
Catalina understands how evolving shopper
attitudes and behaviors impact shopping decisions
based on their lifestyles, shopping methods,
brand affinities and motivations.
Driven by the insight that no two shoppers
are alike, we strive to individualize our high-value programs to connect
shoppers with what they want or need at the most relevant moments -
building meaningful brand, retailer and shopper connections for increased
sales performance.

OUR DIFFERENTIATORS
* Hyper-Relevant Targeting at Scale: Backed by 150 data scientists
and the world's largest shopper behavior database - we mine with
micro precision at macro scale to uncover the largest data set of
hyper-relevant shoppers.
* Shopper Truths: We identify a shopper's highest propensity to purchase
based on preferences, behaviors and motivations, then nimbly activate
actionable programs with predictive precision in real time.
* Omni-Channel Marketing: Our unmatched scale and end-to-end
solutions enable us to consistently deliver efficient, high-performance
campaigns.

OUR CAPABILITIES
* GLOBAL SHOPPER
INTELLIGENCE

* INDIVIDUALIZED DIGITAL
PROMOTIONS

* HYPER-RELEVANT TARGETING
AT SCALE

* PURCHASE BASED PROGRAM
MEASUREMENT

* OMNI-CHANNEL DIGITAL
MEDIA

* REAL TIME OPTIMIZATION

AT-A-GLANCE
WHO WE ARE

PRODUCTS & SERVICES

MAJOR CLIENTS

Catalina is the world leader in shopper intelligence
and engagement.

* Brand Solutions

* Catalina serves more than 80% of the
world's top CPG Brands and Retailers

We put the shopper at the core. We partner with
retailers and brands to drive shopper engagement
through insight informed omni-relevant marketing
solutions that deliver what shoppers want - when
they want it. Anytime. EVERYWHERE.

EXPERTISE
Only Catalina has the comprehensive expertise to
combine precision marketing, digital media, advertising
technology and data science to deliver brands and
retailers profitable and incremental sales growth.

º

Established Brands

º

Emerging Brands

* Retailer Solutions
* Digital Media Solutions
* Predictive Shopper Solutions

* Global and U.S. Agencies across the
Shopper Marketing and Advertising
spectrum

KEY EXECUTIVES
Andy Heyman, CEO

INDUSTRIES SERVED
* Retail: Grocery, Mass, Drug in US, Europe
and Japan
* CPG: Manufacturers in US, Europe and Japan

Aaron Miller, COO
Todd Morris, President US
Rob Gonda, CTO

CONTACT
Marta Cyhan, Head of Marketing
727.579.5000


http://www.CATALINA.COM

Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
Shopper Marketing - October 2017 - 8
Shopper Marketing - October 2017 - 9
Shopper Marketing - October 2017 - 10
Shopper Marketing - October 2017 - 11
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