Shopper Marketing - October 2017 - 134

Editorial Index Companies named in the editorial columns of this issue are listed below.
3M  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 109

Healthy Savings .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

4INFO  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 100

Hershey Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 35

Acxiom .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 100

Home Depot, The .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

Aldi  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 23

Ibotta  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .16, 102

Amazon .com  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 130

InContext Solutions  .  .  .  .  .  .  .  .  .  .  .  . 12

Ansell Ltd .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 98

Ipsos Marketing .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 92

POP Displays  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Arc Worldwide .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 91

Johnson & Johnson  .  .  .  .  .8, 118, 132

Pratt Display .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 109

Babies R Us  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 96

Kao USA .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 122

RB  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 76, 132

Bank of America  .  .  .  .  .  .  .  .  .  .  .  .  .  . 110

Kellogg Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 132

Ryan Scott .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 112

BBDO  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 96

Kimberly-Clark .  .  .  .  .  .  .  .  .  .  .  .  . 14, 120

SC Johnson .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Bic Group  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 124

Kroger  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Scotts Miracle-Gro Co .  .  .  .  .  .  .  .  .  . 18

Blistex Inc .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 127

Lidl .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 23

Shopkick  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 102

Bonnie Plants .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 6

Linqia  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16

Snack Factory .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114

Breaktime Media  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16

L'Oreal USA  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .98, 126

Staples  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

Button  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 102

Lowe's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

StitcherAds  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 97

Campbell Soup Co .  .  .  .  .  .  .  .  .  .  .  .  . 58

Lyft  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 104

Stihl .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 112

Catalina  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16

MaxPoint .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Syntegrate Consulting .  .  .  .  .  .  .  .  .  . 93

Catapult .  .  .  .  .  .  .  .  .  .  .  .  .  . 3, 22, 26, 30

Menasha Packaging .  .  .  .  .  .  .  .  .  .  . 110

Taco Bell .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 104

Cineplex Digital Media  .  .  .  .  .  .  .  .  . 13

Moblty  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Toys "R" Us  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13

Clorox Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .25, 120

Mondelez International  .  .  .  .  .  .  . 116

Unicef USA  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 132

CVS/pharmacy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 122

National Gardening
Association  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18

Universal  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114

Dollar General  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 22
Edgewell Personal Care  .  .  .  .  .  .  . 109

Nature's Bounty Co ., The  .  .  .  .  .  .  . 66

Path to Purchase
Institute .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .2, 78, 93
PepsiCo/Frito-Lay  .  .  .  .  .  .  .  .  . 114, 132
Pilot Corp . of America  .  .  .  .  .  .  .  .  . 124
Pinnacle Foods  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 48

Upshot  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18
Valassis .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12

Effie Worldwide  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2

New Dimensions Research
Corp .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 110

Family Dollar  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 23

Newell Brands  .  .  .  .  .  .  . 122, 124, 132

Walmart .  .  .  .  .  .18, 100, 110, 116, 118

Finish Line .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 97

Nintendo of America .  .  .  .  .  .  .  .  .  . 108

WestRock  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 108

General Mills  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 92

NYSCO Products  .  .  .  .  .  .  .  .  .  .  .  .  .  . 114

Windmill Health Products  .  .  .  .  . 127

Great Northern Instore  .  .  .  .  .  .  .  . 109

Office Depot .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 122

Woodman's Food Markets .  .  .  .  .  . 13

Hallmark Cards  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 120

One Click Retail  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 130

Zebra Pen Corp .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 124

134

y SHOPPER MARKETING OCTOBER 2017

Walgreens .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14, 124



Table of Contents for the Digital Edition of Shopper Marketing - October 2017

Contents
Shopper Marketing - October 2017 - Intro
Shopper Marketing - October 2017 - 1
Shopper Marketing - October 2017 - 2
Shopper Marketing - October 2017 - 3
Shopper Marketing - October 2017 - Contents
Shopper Marketing - October 2017 - 5
Shopper Marketing - October 2017 - 6
Shopper Marketing - October 2017 - 7
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