Shopper Marketing - September 2017 - 86

PATH TO PURCHASE EXPO PREVIEW | DESIGN OF THE TIMES

NABISCO & COCA-COLA UNITED BY FOOTBALL JOINT LOBBY DISPLAY
RETAIL CATEGORY: Supermarket/Grocery
ACTIVATION TACTIC: Aisle/Shipper/Pallet - Temporary
CLIENT: Nabisco, East Hanover, New Jersey
ENTRANT: EastWest Marketing Group, New York
CO-ENTRANT: The Coca-Cola Co., Atlanta
INTRODUCTION DATE: Jan. 1, 2017
SIZE OF RUN: 13,400
COMMENT: Nabisco and Coca-Cola sought to co-design
an exciting and disruptive merchandising solution for
the football playoffs/Big Game period at retail. The goal
was to merchandise Nabisco and Coca-Cola products
together, providing shoppers a bundled product solution experience that met their home entertaining needs
as they walked into the store. The parties wanted the
merchandising solution to ultimately drive incremental
displays versus the prior year.

86

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Table of Contents for the Digital Edition of Shopper Marketing - September 2017

Contents
Shopper Marketing - September 2017 - Intro
Shopper Marketing - September 2017 - 1
Shopper Marketing - September 2017 - 2
Shopper Marketing - September 2017 - 3
Shopper Marketing - September 2017 - Contents
Shopper Marketing - September 2017 - 5
Shopper Marketing - September 2017 - 6
Shopper Marketing - September 2017 - 7
Shopper Marketing - September 2017 - 8
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